“Good work is our salvation and our joy.” — Wendell Berry, The Unsettling of america

As a kid, I wanted to be a veterinarian until I learned that putting animals to sleep was part of the job. Helping dogs and cats feel better seemed fun, but the idea of euthanizing either felt like the opposite. By the time I was in high school, I’d set my sights on becoming a therapist. It was a natural progression.

It was during college, however, that I discovered it was actually me who needed to be in therapy, not the other way around. An honest mistake.

After more than a few twists and turns, some formal training, and a lot of trial and error, I was able to take what I knew about human behavior and apply it to marketing and branding. It all made sense.

As it turns out, marketing and branding are just different words for one of my favorite things: storytelling.

Each of us has a story to tell, and chances are, that story is our superpower—but only if we figure out what it is and how to tell it well.

Companies have a story too, and the best part of my job is helping business owners and organizations shape their story and share it with more people.

These days, separating your brand from an influx of AI slop and one-size-fits-all marketing might feel impossible, but we can help. More than ever, your customers and clients are eager for something real. Let’s give it to them.

Micah Carver, Co-founder

A picture of Micah Carver, standing in front of a bookshelf wearing a red and white striped button down.

Quick facts:

  1. EDUCATION: Bachelor of Science, Psychology (Presbyterian College, 2002)

  2. Favorite ROLES: Storyteller, father, husband

  3. most-used apps on phone: Instagram, Threads, Strava, Gmail, NYT games

  4. HOBBIES: currently working on a new book, thrifting for vintage clothes, running

  5. best part of job: meeting so many interesting people and learning about what they do

  • "I've hired about a half dozen 'Professional' web content writers and none have come close to even half of Micah's capabilities."

    — Jane Jabotinsky, The Goodfor Company

  • "Within 30 minutes of conversation, Micah understood our business model. He crafted the perfect copy for our website (on budget too!)."

    — Michael Pirumov, Let’s Ledger

  • "Micah was able to take everything I wanted to convey and write it in such an eloquent way that aligned perfectly with my brand voice."

    — Nicole Dedeluk, Baiva Coaching

  • "Micah is a great brand strategist. he's endlessly creative, but knows how to define a brand for an actual audience."

    — Andrew Barrett, Source Journeys

  • "Micah was amazing to work with. He took the time to understand our complex business model and developed marketing materials that captured us."

    — Bobby Alexis, Ludolo

  • "Micah is, without a doubt, one of the very best marketers I've ever worked with. If you're looking for an industry expert, look no further."

    — Katie Langston, Faith+Lead

  • "Micah is a pleasure to work with. He's able to take input and opinions from multiple people and build content that is perfect the first time."

    — Mark Traynor, Tedivo

  • "Micah's marketing skills are impeccable. The copy flowed smoothly and kept making me want to read more. He set us up for success."

    — Ram Subramanian, Clever Harvey

  • "Micah is a marketing titan. He deeply understands the subtleties involved when making attention grabbing content for websites."

    — Matthew Agurcia, The Offload Company

  • "Micah is knowledgeable, inquisitive, helpful, thorough, and enjoyable to work with. He's the only person I'd trust to tell my businesses story!"

    — Amanda Hiatt, Amanda Hiatt Interiors

TELL your story & grow your business

The right story is your company’s unique superpower. Telling it well is how you engage an audience and compel them to act. At WoodCarver Creative, we’ll help you shape that story and share it with more people. Are you ready?

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